Business of Alt Protein: The Smart Protein Taste Test: Insights from Indian Consumers

Join NECTAR and the Good Food Institute India for a first look at India’s Smart Protein Taste Test, a blind sensory study of 26 plant-based meat and egg products evaluated by 700 meat-eating consumers in Mumbai and Bangalore. Caroline Cotto (Director, NECTAR) and Rajyalakshmi G (Market and Consumer Insights Advisor, GFI India) will present where plant-based products already match their animal counterparts, where the largest taste gaps remain, and which flavor and texture improvements would most increase consumer liking. The session will close with implications for product developers, investors, and researchers working to scale smart proteins in India.