PETA Playbook: Speaking Persuasively During Outreach

Please join us for a PETA Playbook presentation on persuasive communication and learn how to make every conversation count for animals. Whether we’re attending a protest or outreach event, or simply making the most of an everyday conversation, every interaction is an opportunity to inform, inspire, and influence change. During this presentation, you’ll learn practical tips and strategies for making your outreach more effective, no matter who you’re talking to. Whether you’re answering the inevitable “Where do you get your protein?” from someone you just met or engaging passersby at a wool protest, the way we communicate can leave a lasting impression and influence the choices people make, from what they buy and eat to how they vote. Here are the details:When: Wednesday, November 18, 2026, at 7:30pm EST/4:30pm PSTZoom link: https://peta.zoom.us/j/95661992694Contact: PETAPlaybook@peta.org No matter where you are on your animal liberation journey, as long as you care about animals, this workshop is for you. Come ready to learn and ask questions, and leave feeling inspired to speak up for animals!