Plant-based meat in Europe: Trends, tech, and regulations

A B2B webinar for professionals and companies in the plant-based food industry Plant-based products are no longer niche; they’re scaling fast, driven by consumer demand for healthier, more sustainable foods. According to several market studies, naturalness is an increasingly important driver of plant-based innovation as consumers grow more concerned about artificiality. Amid the current narrative about Ultra Processed Foods, long ingredient lists and artificial additives are now significant barriers to purchase, highlighting the need for clean-label solutions. Convenience is more important than the taste of real meat, and the huge market of flexitarians is still waiting for something better than a fake hamburger with 15-20 ingredients. Ready-to-eat versions of traditional plant-based foods (tofu, tempeh, seitan, etc.) are increasingly appreciated. This webinar will explore how brands are tackling taste, texture, affordability, and clean-label expectations through innovations in protein diversification and processing to meet the rising demands of flexitarians and conscious consumers. Join this Affidia webinar on plant-based innovation to discover how brands are scaling taste, nutrition, and affordability in this rapidly evolving global market.