Sunday, January 11

DEMO: National Milk Day - Cows Against Upcharges at Bluestone Lane

Organized by Mercy For Animals
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Date and time

Sunday | January 11 2026 | 12:00 pm

About this event

While corporate dairy giants and government-backed "Checkoff" programs spend millions tweeting "Got Milk?" and claiming "Milk is nature's superfood," we are taking to the streets to reclaim the narrative. Join us for a "Cow Press Conference" right in front of Bluestone Lane. The Issue: Bluestone Lane continues to charge customers extra for plant-based milk. In 2026, charging a premium for the ethical, sustainable choice is archaic. It penalizes customers for doing the right thing and aligns with the dairy industry's desperate attempts to keep plant milk positioned as a "luxury" rather than the new standard. On January 11, we aren't celebrating dairy. We are moving past it. ------ No materials needed: We will supply all signs and props. Want to be a cow? We will supply cow costumes to anyone who wants to participate! To claim a costume, simply "Like" the pinned post in the Discussion tab of the event page on Facebook so we can get a headcount. The larger the herd the bigger the statement! See you at the podium!

Languages

English

Event type

Impact

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