Sunday, January 11
DEMO: National Milk Day - Cows Against Upcharges at Bluestone Lane
Organized by Mercy For Animals
Date and time
Sunday | January 11 2026 | 12:00 pm
About this event
While corporate dairy giants and government-backed "Checkoff" programs spend millions tweeting "Got Milk?" and claiming "Milk is nature's superfood," we are taking to the streets to reclaim the narrative.
Join us for a "Cow Press Conference" right in front of Bluestone Lane.
The Issue: Bluestone Lane continues to charge customers extra for plant-based milk. In 2026, charging a premium for the ethical, sustainable choice is archaic. It penalizes customers for doing the right thing and aligns with the dairy industry's desperate attempts to keep plant milk positioned as a "luxury" rather than the new standard.
On January 11, we aren't celebrating dairy. We are moving past it.
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No materials needed: We will supply all signs and props.
Want to be a cow? We will supply cow costumes to anyone who wants to participate! To claim a costume, simply "Like" the pinned post in the Discussion tab of the event page on Facebook so we can get a headcount. The larger the herd the bigger the statement!
See you at the podium!
Languages
English
Event type
Impact
