Innovating Guest Experience and Plant-Based Strategies in Foodservice

Plant-based products have moved from niche offerings to a strategic pillar in foodservice. But how has the market really evolved, and what does it take to succeed today? In this webtalk, industry experts will discuss current market developments, successful strategies, and the impact of political and regulatory decisions on plant-based offerings in foodservice. We will explore which entry-level products work best for operators, how guest expectations have changed, and what role pricing, functionality and taste now play. A particular focus will be on communication: How can a plant-based or vegan strategy be credibly positioned in foodservice concepts? How do operators address diverse target groups without alienating core customers? Join us for a practical and forward-looking discussion on how plant-based products can create value in foodservice today, economically, strategically and communicatively. Can’t make the live event? Register anyway! We will send the recording to all registrants by email.