Saturday, December 27
Fur/wool/down/leather protest!
Organized by Western Mass. Animal Rights Advocates (WMARA) and Western Mass. Animal Rights Advocates
Date and time
Saturday | December 27 2025 | 12:00 pm
About this event
Hello Fellow Animal Advocates!
WMARA and CAN are teaming up with PETA to educate the public about the horrific cruelty Urban Outfitters (and other businesses) are strongly supporting. Please join us for a peaceful protest in front of Urban Outfitters in Northampton on Saturday, December 27th, 12-2, against animal-derived materials (wool, cashmere, mohair, leather, down, silk, and alpaca fleece), which are always a product of extreme violence, cruelty, and fear. We must open the public's eyes to the hidden horrors and urge them to make humane decisions.
Learn more about this campaign and TAKE ACTION by signing and sharing PETA's action alert - https://www.peta.org/action/urban-outraged/
Another store in Northampton that carries many angora products is Stay Golden (owned by Cedar Chest) in Thorne's. They have no real fur poms anymore, thanks to our complaints, but now we must urge them to remove angora. Please contact them at lauren.gunther@explorecedarchest.com. Thank you!
The billions of animals tortured and killed each year for their fur, feathers and skin desperately need our voice!
***Signs and literature will be available, but feel free to bring your own signs.
***If interested in carpooling, post here or contact me.
We also may have lunch afterwards at Wild Chestnut in Florence.
Urban Outfitters, an international retail corporation, refuses to stop selling wool, leather, down, cashmere, mohair, alpaca, and silk, all of which cause immense suffering to animals. Every year, billions of animals are killed for clothing and accessories. Urban Outfitters, Inc., brands—including Anthropologie, Free People, and Urban Outfitters—contribute to this violence by selling wool, cashmere, mohair, leather, down, silk, and alpaca. These materials are always stolen—and they’re always a product of extreme cruelty and fear.
There is a mini-documentary about this campaign: The Face of Fashion Is Fear - https://www.facebook.com/watch/?v=2868178523499383
The down industry also has a long history of abuse. PETA has exposed the down industry’s cruelty for decades now. In 2012, PETA released footage of workers tearing out live geese’s feathers, a process known as “live plucking.”
More information about the cruelty of the down and wool industries:https://humanedecisions.com/the-cruelty-of-duck-and.../...https://www.humanedecisions.com/the-cruel-wool-industry/https://www.peta.org.au/issues/clothing/cruelty-wool/
Hope you can join us!
For the Animals,
Sheryl
Languages
English
Event type
Impact
Organizer
Western Mass. Animal Rights Advocates (WMARA)
Western Mass. Animal Rights Advocates