LinkedIn Strategies for Animal Advocates: Build Visibility and Create Opportunities

✨ Event Overview LinkedIn can feel overwhelming or like “just another social media platform,” but it can also be a powerful tool for advancing both personal and organizational goals when used with intention. In this session, Monica Chen, Executive Director of New Roots Institute, will share candid reflections on what she's learned from her experiments on LinkedIn and why she believes the animal advocacy movement is seriously underinvesting in LinkedIn. This session will offer common mistakes to avoid, insights into how the algorithm works, and why you need to invest more time on your LinkedIn presence! Rather than offering a one-size-fits-all formula, she’ll share practical tips and real-world examples that advocates can adapt to their own work in ways that feel authentic and sustainable. 🎯 Event Objectives Learn how you as an individual and/or your organization can use LinkedIn to advance the farmed animal advocacy movement Explore strategies that resonate with diverse audiences from funders, to community members and more Understand how to sequence and plan posts to build momentum and visibility Gain practical tips for posting authentically and sustainably without burnout Recognize common pitfalls and how to avoid them while building your presence 🗣️ Speaker Bio Monica Chen is the Executive Director of New Roots Institute, a nonprofit organization empowering the next generation with knowledge and training to end factory farming. New Roots Institute provides in-depth leadership training to high school and college students, and partners with mission-aligned organizations to drive behavioral and structural changes in local communities. This positions students as lifelong advocates with the skills to influence organizations, governments, and corporations.