WTF 12-Hour Movie Challenge

What is the Movie Challenge?━━━━━━━━━━━━━━━At this unique event, members of the public are invited to watch a short, powerful film that reveals standard industry practices. In return, they receive a free vegan treat. It’s an engaging and effective way to spark meaningful conversations about animal rights—simple, impactful, and surprisingly approachable for passersby. What is the 12-Hour Movie Challenge?━━━━━━━━━━━━━━━━━━━ Inspired by the incredible "outreach truck" events by We The Free teams in the UK, we will have a central screen in the middle of one of Sydney's busiest spots. The screen will display a 4-minute countdown during which curious members of the public will be encouraged to gather around in anticipation of the screening, along with the promise of a prize if they participate. Upon the countdown's end, a powerful and sobering 3-minute movie will play, exposing the truth about our use of animals in Australian agriculture. Following this, numerous vegan outreachers will engage in conversations with participants, helping them process the disturbing reality of animal exploitation and inspiring them to align their actions with their values by going vegan. Instead of a truck, at the heart of our event will be Steven Walker, who will attempt to stand, holding the screen - and in turn the stories of these animals - for 12 hours straight. Steven set the record for this twice, in 2018, 2019, and 6 years later is determined to do it again. If he is able to complete this intense task of endurance, he will have enabled this powerful 3-minute movie to be played 100 times, reaching possibly over 1,000 members of the public. Along with this, as he prepares for the task, Steven - together with We The Free Sydney - will aim to raise $1,200 ($100 for each hour he stands) to go towards vital equipment and resources for the local Sydney animal activist community. On top of that, one of our incredible donors has offered to TRIPLE every dollar raised (with two-thirds going to the Sydney community and one-third to starting new teams around Australia). This means an amazing $3,600 to help make a better world for animals.