WTF 3 Minute Challenge - Rochester Pop-Up | Rochester, UK | 12th April, 2025

The 3 Minute Movie Challenge is a unique way for members of the public to learn standard practices of the animal agriculture industry. They are invited to view a 3 minute movie in exchange for a vegan treat. Please join us for this impactful form of advocacy. Branded T-shirts are available to buy at https://gear.activism.wtf (any profits will go towards providing equipment for volunteers or towards buying a t-shirt for an activist who can't afford one) Signs and resource cards to hand out will also be provided. If you would like to prepare your vegan advocacy skills in advance, here are a few resources we recommend: www.activism.wtf/training If you are able to, please bring a fully charged laptop with the following footage pre-downloaded:https://drive.google.com/.../1vmFImzk2KCzO20mS.../view... Test that the footage plays properly beforehand. If you need software to play the video, we recommend free VLC player:http://www.videolan.org/vlc/ We are using the brand new My Stats dashboard to track the effectiveness of our advocacy. Don't forget to register for MyStats and create a referral code in order to track your activism, here is an easy getting started guide: https://drive.google.com/.../1oJ1cIEi98jVhG1Mv9an.../view... For more information, go to www.activism.wtf/mystatslogin: http://3movies.wtf/login After the event, we will head out for a bite to eat and some socializing. Everyone is welcome! Feel free to bring along any vegan friends to help out. If you are planning on coming, please select going so we can plan accordingly