Decoding the market: Plant-based meat consumer segmentation

Join GFI’s corporate engagement team for a webinar on April 8 providing an overview of GFI’s new plant-based meat consumer segmentation that provides a framework to understand opportunities to grow plant-based meat consumption. Many Americans have tried plant-based meat and even more express interest, but a minority are eating it regularly. To expand beyond early adopters and increase frequency, it is imperative to better understand the unique segments of consumers that exist in the market and their needs and attitudes toward the category. Tune in April 8 for an overview of GFI’s new plant-based meat consumer segmentation that provides a framework to understand opportunities to grow plant-based meat consumption.