The Business of Alt Protein: Precision fermentation consumer research and nomenclature

The precision fermentation sector is growing and experiencing increasing interest and investment. In this session, GFI’s consumer research lead Taylor Leet-Otley will provide an overview of consumer research findings to help inform your GTM strategy, on-pack messaging, and what to call these novel ingredients. We’ll cover: Awareness & familiarity Willingness to try and buy Which demographic is most likely to try Perceptions and hesitations Nomenclature preferences.