When Animal Freedom Messaging Doesn't Work & Why

In this webinar we'll share our latest findings on the challenges of building public support for animal freedom. Through careful research, we've mapped out some of the key psychological barriers that can prevent people from connecting with calls to action. Dr Rob Udale will break down the core elements that can block meaningful change, such as feelings of futility, questions of personal identity, perceived costs, and beliefs about necessity. By understanding these factors, we can begin to see why some people may turn away from supporting animal freedom, and what we can do to encourage them to live in line with their own values. This webinar will run for 1 hour (recorded) with a 30-minute open discussion after (unrecorded) for anyone who wants to join.