Plant-Based Defaults to Drive Change and Elevate Your Advocacy

We must tackle our overdependence on animal agriculture to stave off the worst effects of climate change, yet meat reduction campaigns can often feel like an uphill battle. Enter behavioral nudges. The science is in: using subtle nudges, and particularly making plant-based food the default choice on menus, is a powerful way to shift diner behavior and slash institutional carbon and water footprints. Through simple menu design tweaks, these strategies make menus more inclusive, without taking away anyone's choices, which has made them popular at a growing number of institutions, from hospitals to universities and corporate cafeterias. Join Better Food Foundation, Faunalytics, and Greener by Default at this workshop, where we'll dive into the peer-reviewed science behind behavioral nudges, showcase real-world case studies, and show you how to get started with these strategies—so you can bypass the usual resistance and level up your advocacy.