The Facts You Need to Debunk Animal Agriculture Greenwashing

Animal agriculture is one of the biggest causes of climate change, and as this truth begins to reach the wider population, greenwashing by the animal ag industry is becoming increasingly more sophisticated. Borrowing from the playbook of the tobacco and the fossil fuel industries, animal agribusiness is using a plethora of deceptions to hide the harm they're doing. They've used concepts like "regenerative grazing", as well as skewed sustainability markers and aggressive "green" meat marketing to confuse the public and deflect responsibility. In this session, Dr. Vasile Stanescu will not only debunk the industry's myths and misinformation, but will teach the most effective ways YOU can debunk animal ag greenwashing in your own communications, whether that be with policy makers or your own family. We'll also talk about the course Vasile is offering as part of the new Vegan Studies Initiative at Arihanta Institute. Lead coordinator of this online Masters program, Dr. Jonathan Kickstein, will also drop in to share more about this academic initiative focused on promoting and enacting veganism for a more compassionate world.