Why Having a Narrative Strategy Can Help Us Win Animal Freedom

As animal freedom communicators, we're all striving to ensure that what we communicate moves and inspires people to take action for our animal cousins. But are there key lessons we can apply from other social movements that can help accelerate our issue and help the public connect with it in new ways? Join us for our latest webinar, where we'll delve into what we can learn from past successful movements and campaigns, which used narrative strategy to bring about cultural and legal change. We'll explore the art and science of narrative strategy, and how it is the driving force behind societal shifts that challenge and ultimately change the status quo. And we'll uncover the techniques these movements used to inspire, mobilise and create lasting impact. This session is more than a history lesson - it offers a new approach for our own movement's narrative strategy.