How to Get People to Care About Fishes

2.2 billion fishes are killed each DAY by humans worldwide. Meanwhile, there's NO legislation or standards to prevent the extreme suffering of aquatic animals whether they are taken from the ocean or raised in fish farms. In order to change the tide on this travesty, we need to get people to stop thinking of fishes as the bottom of the food chain and instead as sentient individuals who suffer greatly. In this panel, we equip animal advocates with the facts, anecdotes, and resources to effectively advocate for fishes. We'll explore what seems to be breaking through the wall of apathy most people have in regards to fishes. We'll discuss: - how to best demonstrate fish sentience and their capacity for pain - effectively communicating the depth and scale of suffering that the consumption of fishes causes - approaches, messaging, and campaigns that are breaking through cultural and corporate programming around fishes We'll also be sharing about a very exciting new campaign Animal Justice is doing around fishes.