The Business of Alt Protein: Effective marketing and communications for your B2B startup

Join a GFI-hosted seminar with experts Emilie Fitch, AnnaMaria White, and Nico Westermann to learn about developing an effective marketing and communications strategy for your alternative protein startup. Join a GFI-hosted seminar with experts Emilie Fitch, AnnaMaria White, and Nico Westermann to learn about developing an effective marketing and communications strategy for your alternative protein startup. Communications contribute to your success in recruiting top talent, generating investor interest, and securing your first customers. Developing and executing a sound communications strategy is critical to accelerating your early wins. This seminar is targeted towards B2B alternative protein startups, but will have insights for all alternative protein companies. Topics discussed will include: The role of the founder/CEO in building your companies brand Understanding your unique go-to-market challenges and how to overcome them How to test, learn, and create feedback loops Owning your channels – where to spend time to have the most impact How to maximize conferences, industry events, and tradeshows to build your brand and reach your audiences How to avoid common mistakes and pitfalls Meeting them where they’re at: the importance of deeply knowing your customer How much does brand-building matter for B2B? Building personalized relationships at scale And, how to do all of the above on a scrappy startup budget