15 Things We Need to Change in Our Farmed Animal Advocacy Messaging

There's some new in-depth research being done recently in the farmed animal advocacy movement that's uncovering some surprising results about the kind of narratives that will win over the public. Aidan Kankyoku of Pax Fauna joins us to share about a major research project their organzation undertook to find out why the public is expressing concern about the harm of the meat industry, yet they continue to buy it. Aidan will take us through the 15 recommendations of their study about reframing the way we talk about animal issues that will actually reach people, including: Avoiding health-centered messaging Telling stories of change through collective voting rather than individual consumer diet change Toning down the emotional language that's seen as manipulative, but finding ways to turn UP the emotional connection Empathizing with the rationalizations of meat-eaters If you want your advocacy messaging to actually move the needle for animals, this is a session not to be missed.