The Emotion-Persuasion Balance: Insights from Pax Fauna

Animal advocates face a conundrum. Our issue is highly emotional, yet members of the public are primed to see even mild animal advocate messaging as 'emotionally manipulative', part of a common defensive reaction against pro-animal messages. How can we speak to the urgency of our issue without being dismissed as 'melodramatic'? Aidan Kankyoku, from Pax Fauna, will examine these and other questions, presenting findings from years of research on public opinion and narrative in US animal advocacy, spanning a range of research methods from focus groups to randomised control trials with tens of thousands of participants. Space is limited Sign-up now and don't miss this one-time opportunity. 𝗚𝗲𝘁 𝘆𝗼𝘂𝗿 𝗳𝗿𝗲𝗲 𝘁𝗶𝗰𝗸𝗲𝘁 𝗵𝗲𝗿𝗲: https://www.eventbrite.co.uk/.../the-emotion-persuasion...