The Business of Alt Protein: Taking alternative proteins mainstream

Join GFI and Boston Consulting Group, a global management consulting firm, for a discussion on what it will take for alternative proteins to become mainstream. This presentation takes a deep into BCG’s newest report, “Taking Alternative Proteins Mainstream,” and will: Explore last year’s sales performance and drivers Disaggregate what successful companies are doing vs. those lagging behind Share practical marketing strategies to help companies reach mainstream consumers The presentation and report draw upon two consumer surveys on consumer behaviors around sustainability and alternative proteins, an analysis of over 100 academic studies of how to shift consumer behavior, and social media analysis of consumer sentiment on alt. proteins over the last year. This is a can’t-miss seminar for companies focused on creating appealing mainstream products for consumers.