Promoting Your Event: Press Releases and Media Alerts with James O'Toole

Want to learn how to best promote your event to the press and through social media and outreach? Then join us for this FREE training with the Director of Communications for Animal Save Movement and Plant Based Treaty, James O'Toole. Though the content will be geared towards city organizers of the International Vegan Earth Day March happening on April 22nd, all are welcome to come learn. Bring your questions! This training will cover: 1. The difference between a press release and a media alert 2. How to write effective press releases and media alerts 3. When and where to send your press releases and media alerts 4. Social media tips 5. Local outreach tips More about the speaker: James O'Toole is the Director of Communications for Animal Save Movement and Plant Based Treaty. He handles media relations and petitions, creates the Animal Save Movement newsletter, and develops global reports. He became vegan in 2010 and an activist in 2014 after bearing witness at a Toronto Cow Save vigil. Connecting with a cow arriving for slaughter was a transformational event and animal rights soon became his full-time focus. Previously James worked in the finance industry as a stockbroker and wrote market commentary. Zoom link: https://us02web.zoom.us/j/7654622343 Not available to watch live? No worries! Catch the replay in our closed Facebook group for VEDM city organizers or on YouTube ( https://www.youtube.com/@veggiesdoitbetter ) Support the Vegan Earth Day March and trainings like this one. First $20,000 will be matched by our generous donor: https://www.gofundme.com/f/vegan-earth-day-march-2023 More about the International Vegan Earth Day March happening on Saturday, April 22, 2023: Be part of a historic day of action with cities all over the world as we collectively demand a societal vegan paradigm shift that normalizes non-violence, sustainability, and collective liberation for all earthlings through the immediate development and transition to a plant-based veganic food system. Animal agriculture is one of the planet's most destructive and harmful industries. Numerous published studies show that meat and dairy production and consumption are a driving force behind our deadly ecological crisis. We must act now to ensure the survival of our species and all those that inhabit this planet. Our demands: 1. Individuals that can adopt a vegan ethic and lifestyle must immediately boycott the harmful and oppressive meat and dairy industry. 2. Governments and elected officials must immediately end all subsidies and bailouts for the meat and dairy industry. 3. NGOs, institutions, and governments must endorse the Plant Based Treaty ( https://plantbasedtreaty.org/ ) and commit to taking action to support a plant-based food system transition. Visit www.VeganEarthDayMarch.org for more information on this global day of action founded by Born Vegan and Veggies Do It Better in partnership with The Save Movement, Plant Based Treaty, Climate Save Movement, UnchainedTV, and Climate Healers.