Animal Justice Academy Lunchtime Live: Help Get Animal Cruelty Content Off Social Media

ANIMAL JUSTICE ACADEMY LUNCHTIME LIVE: Help Get Animal Cruelty Content Off Social Media with Nicola O'Brien - Social Media Animal Cruelty Coalition (SMACC) The video SEEMS heart-warming... A drowning baby monkey is rescued just in the nick of time by a kindly human. Except...what if that human threw that monkey in the water in the first place?! Fake rescues are only one of the many categories of animal cruelty flooding social media and making animal torture a lucrative business. Nicola O'Brien from Social Media Animal Cruelty Coalition (SMACC) joins us to share what's being done to try to curtail this horrible form of animal abuse, the big challenges in going after social media platforms, and how we, as individuals, can play an important part. She'll train us in both spotting not-so-obvious animal cruelty content -- whether it be psychological torture, "fake outrage" videos, or promoting wild animals as pets, and take us through the ins and outs of reporting those, and the more blatant torture videos, on the various platforms. AJAer Colleen Orrick will also drop in to talk about her experiences putting her activism time towards reporting on monkey hatred content and aiding SMACC.