How Can We Cover Plant-Based Meats In The Media?

Join us for a conversation with Research Manager, Jacob Peacock as we discuss his newest report titled "Selling Competitive Plant-Based Meat Might Not Be Enough". We'll learn about new findings in plant-based meats and how we can use this research in our reporting. About Jacob Peacok. Jacob is a Research Manager at Rethink Priorities running the farmed animal advocacy research team. Previously, he served as Director of The Humane League Labs, an independent animal advocacy research group, operating within The Humane League. His work has examined informational interventions to reduce meat consumption, like documentaries and classroom education; plant-based meats and other analogues; methods for measuring changes in animal product consumption; and the impact of cage-free campaigns among other topics. He earned a B.Sc. in Computational and Integrative Biology, summa cum laude, from Rutgers University. He started his career at a marketing analytics start-up, working as a software developer and data scientist.