Why Chicken Needs To Change With Ross Mackay

About Ross Mackay is the CEO and Founder of Daring, the #1 un-breaded plant-based chicken brand, on a mission to replace and rethink chicken in the global food system. After struggling for years to find a minimally processed vegan alternative with recognizable ingredients, Mackay set out to create a plant-based chicken that rivalled the animal-based counterpart in taste, texture and accessibility, while contributing to a more healthful world. Since its inception in 2018, Daring has been named an honouree on Fast Company's World Changing Ideas list, ... See more ... See more