Connect For Animals Year In Review
2025 has been a remarkable year of growth, connection, and momentum for Connect For Animals. Thanks to the passion of our community and the generosity of supporters like you, our platform has more than doubled the number of users, bringing hundreds of new advocates into the movement for animals.
With new advertising campaigns reaching wider audiences than ever before and meaningful media opportunities helping to amplify our mission, Connect For Animals is making it easier for people to help end factory farming by connecting them to impactful events, actions, organizations, resources, and each other.
2025 Reach & Engagement
In 2025, Connect For Animals experienced a surge in our growth.
We think this is for three main reasons: (1) we continue to provide value to our existing users; (2) people continue sharing CFA with others; and, (3) we've scaled up our marketing and advertising efforts to help new people learn about CFA.
Users & Growth
Doubled our users from last year.
Website Visits
Unique web visitors exploring pro-animal events and resources.
Email Reach
Twice-weekly Events Digest Newsletter subscribers with a 46% open rate and 8% click-through, and a total of 150,000+ emails sent.
Events Published
Unique events every month, a majority of them local. Over 100+ unique event organizers submitted their events to CFA.
Supporting the Movement
Organizations refer advocates to CFA as a great place to get more involved.
Actions
Clicked featured action links in newsletters across 200+ action opportunities (email and web).
Event Registrations & Discovery
People clicked register on events 2,500+ times, and 13,000+ people have viewed 3,600+ events so far in 2025.
Resources
Users clicked out 2,500+ times to opportunities, such as 600+ clicks to Animal Advocacy Careers.
Scaling Up with Ads
We launched a targeted paid advertising campaign to expand the Connect For Animals user base.
Paid ads accelerate CFA's reach beyond organic channels, introducing thousands of new people to the platform.
Media Spotlights & Community Outreach
This year our executive director, Steven Rouk, was featured on the Sentientism podcast. The episode, titled Positive Power Through Connection, showcased how CFA connects people who want to end factory farming and bring about a more anti-speciesist world. He also discussed how he helps high-positive-impact organizations implement technology and AI solutions.
Watch featureIn May, Connect For Animals had the opportunity to be featured on UnchainedTV with Jane Velez-Mitchell to spread the word about CFA's mobile app that brings “protests, campaigns, and compassionate communities together in one easy-to-use platform built to end factory farming.”
Watch featureUser Testimonials
The best thing about our work at CFA is hearing from users who have gotten more connected into animal advocacy.
Here are some of the most inspiring stories from this year!
“Through CFA, I found a vegan advocacy workshop that connected me with other advocates in my city. I’ve since started volunteering regularly.”
“I found Connect For Animals on a Friday, and by Sunday I was already attending my first event. It’s exactly what the animal advocacy movement needed—a space to find resources, events, and like-minded people all in one place.”
“Through Connect For Animals, I’ve been able to connect with people I might never have met otherwise. Without this platform, a lot of those connections and opportunities simply wouldn’t have happened.”
“One way Connect For Animals has changed my advocacy is by showing me that I’m not working in isolation. Being able to meet and learn from people across the world has expanded my perspective.”
“If CFA disappeared tomorrow, I’d miss the sense of community most. It’s rare to have a space where you can connect so easily with people who share the same passion for animals and justice.”
One Vision. Many Connectors.
There are millions of people globally who want to help end factory farming. We know that by connecting and empowering these millions of pro-animal people, we can accelerate the end of factory farming.
If you want to help end factory farming and think that CFA is helping build a stronger movement to do so, consider donating to support our work.
More good news
We're proud of the progress we've made this year, and none of this work would have been possible without our supporters, our users, and our team.
We plan to do even better in 2026.
Efficiency and Infrastructure
One of our goals is to use our resources as efficiently and wisely as possible, to have the biggest impact possible.
Here are some of the ways that we improved our operations this year.
We improved our email marketing tooling by switching from SendGrid Marketing to ActiveCampaign, which gives us access to many new tools such as complex automations. New users now receive an extended automated onboarding email series that branches based on their engagement.
We launched a native mobile app (on both iOS/Android) earlier this year in order to test our users' desire for native functionality. This year, we have experimented with native app features and push notifications.
We have significantly improved the analytics that we're able to get from the platform, allowing us to see which features are driving the majority of the value. This helps us invest our product development time appropriately, and helps us deliver better features for users.
Collaborations with user-friendly and expert marketing volunteers have greatly improved our marketing and advertising efforts. Our social media following has grown through posting consistent engaging content, and we've gotten a significant percentage of sign-ups this year from paid advertising across Instagram and Facebook.
Event aggregation, review, and publishing is now largely automated. This saves our team hours of work each week and lets us reinvest that time in other high-impact ways.
Done with 2025, On To 2026
Thank you for joining with us to fight to end factory farming.
We have a long way to go, but we are stronger this year than we've ever been.
- Steven Rouk (Executive Director) & the Connect For Animals team 🐷
I'm grateful that there are people who invest some part of their lives into helping animals. Each of us has the power to have a big impact for animals, whether we make a small or large investment into this movement.
Here's to all we accomplished in 2025, and to an even bigger and better 2026. 🎊